Wednesday, 12 October 2011

Torres voted Europe’s most admired wine brand

Wine producer Torres, having its head office in Vilafranca del Penedès (Alt Penedès), has been voted the world’s second most admired wine brand by the British magazine Drinks International. This means that it reached the top position among European wines, since the winner was Concha y Toro, based in Chile.

The wine brands were nominated in a secret ballot carried out within a 60-member jury made up of wine specialists, including wine makers, critics, analysts, retailers and buyers. Among the criteria which were taken into consideration we find a consistent or improving quality, that the wine reflect their region or country of origin but also that it should be well marketed and packaged.

Earlier this year – and for the third year in a row, Torres was selected Europe’s most powerful brand among non-sparkling wines in the survey “The Power 100: The world’s most powerful spirits & wine brands 2011”, compiled by the consultancy company Intangible Business.

Bodegas Torres currently see their strongest growth figures in P.R. China - with a 40% sales increase during 2010 - and at the end of this year the company expects to have 37 points of sales in this country.

- - -
Read more in Spanish – LaVanguardia 1, 2 – and in English – Drinks International.


Brett Hetherington said...

Well, we all know how good Torres wine is...But the other one, the winner from Chile called "Concha y Toro," back in 1997, I used to drink it in a little place in Canberra, The Rincon Latino, where I would have it with ceviche. And it was cheap as chips then. Now I suppose it won't be cheap at all!

Erik Wirdheim said...

Hi Brett,

Guess that you're quite right about that! ;) 'Concha y Toro' - isn't that quite an odd name?

By the way, I've just come back from your town where I've spent the whole "morning" building 'castells'...


Brett Hetherington said...

Hi Erik,

Well, this part of the world can do some things extremely well: castellers, wine and surprisingly a certain item of clothing:


Erik Wirdheim said...

HI Brett,

What a nice initiative to maintain at least a part of the traditonal textile manufacturing!