Saturday, 24 September 2011
Sitges Film Festival presents the 2011 commercials
The annual Sitges (Garraf) International Fantastic Film Festival (Festival Internacional de Cinema Fantàstic de Sitges) will be celebrated October 6-16 and has just presented the promotion videos for this year’s edition.
The central theme 2011 is Artificial Intelligence as a tribute to the tenth anniversary of Steven Spielberg’s movie with the same name and the idea behind the commercial spot is for the spectator to ask himself who of two identical characters is human and who is a robot.
The second spot, inspired by the general spirit of the festival – imagination and horror – has the title Reality Kills Us. Here those who watch it will easily see the connection with the hardships we all face due to the ongoing financial crisis.
For the tenth year in a row, the commercials of the Sitges Film Festival were created by the advertising agency China under the creative leadership of Rafa Antón.
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Here you have the YouTube channel of Sitges Film Festival with a lot of the historic promotion spots.
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Read more in English
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Find here an earlier post on Sitges Film Festival 2011