Condoms are good at adapting to your body, but so far they have not adapted to the linguistic realities of Spain. Now Catalans will have a condom which speaks their language. “This was long overdue”, says Erik Wirdheim, the Swedish entrepreneur behind the project.
The condom business is dominated by multinational companies with huge advertising budgets, but none of them communicates with Catalan speakers in their first language. “When infection rates of sexually transmitted diseases again increase among young people, condoms should be promoted in as many languages as possible, and certainly in Catalan”, says Erik Wirdheim. “Potentially there are 10 million Catalan speaking consumers and still – until now - product descriptions on condoms have only been available in Spanish.”
Erik Wirdheim’s company, Puck Import, S.L. (http://www.rfsu-spain.com/), is the official distributor in Spain and Andorra of RFSU - the leading condom brand in the Nordic countries. “So far we only sell small volumes but RFSU deserves better. Firstly, because our condoms go through more quality tests than those of the competitors. Secondly, because RFSU has an ethic profile – the profit is reinvested into an NGO which runs campaigns about sexual health.”
RFSU’s condoms in Catalan will be sold in pharmacies and specialty stores – “condonerias”. Until a Catalan web-page is launched, a list of where the products are for sale can be found on http://condonsisexe.blogspot.com/ . Already today are they available at La Condoneria on Plaça Sant Josep Oriol in Barcelona.
Erik Wirdheim entered as a partner of Puck Import, S.L. in November 2008 but since 2005 he lives with his Swedish family in Vilanova i la Geltrú. This year he passed the Generalitat’s exams for the intermediate (B) level of Catalan.
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